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REGAL PRINTING COMPANY PRESENTS
APR
20
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Rob Mayer
The Way I See It
 

Grandma’s Apron

I came across this poem by Tina Trivett and thought you would enjoy it.

"The strings were tied, it was freshly washed, and maybe even pressed.
For Grandma, it was everyday to choose one when she dressed.
The simple apron that it was, you would never think about;
the things she used it for, that made it look worn out.

She may have used it to hold some wildflowers that she’d found.
Or to hide a crying child’s face when a stranger came around.
Imagine all the little tears that were wiped with just that cloth.
Or it became a potholder to serve some chicken broth.

She probably carried kindling to stoke the kitchen fire.
To hold a load of laundry, or to wipe the clothesline wire.
When canning all her vegetables, it was used to wipe her brow.
You never know, she might have used it to shoo flies from the cow.

She might have carried eggs in from the chicken coop outside.
Whatever chore she used it for, she did them all with pride.
When Grandma went to heaven, God said she now could rest.
I’m sure the apron that she chose, was her Sunday best."

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Idea
Idea of the Week
Build a Logo That Evolves with Your Brand
TIMES CHANGE, SO SHOULD YOUR LOGO

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Times change, people change, and brands change right along with them.

Change is reflected not only in the core values of your organization but also in your designs. And certain graphic elements age better than others. When shaping your visual identity, it’s essential to consider your logo’s life cycle because a logo is the front door of your brand image.

3 Question to Ask Before Your Rebrand

Does your logo need a refresh? Here are three areas to focus on as you process that question:

1. Graphics: Do the primary shapes and elements in your logo look dated? Can you make minor changes or simplify the artwork to modernize your logo?

2. Color: Is your logo’s color scheme old-fashioned or inconsistent with your branding? Can you refresh it by using different shades of the same color?

3. Typography: Do the logo fonts match your brand personality? Can you fix the design by choosing a more streamlined, timeless font?

If you are planning an update, a partial edit may be less risky than a full rebrand. 

But if you do go all in, make sure you carefully consider the life cycle of your new logo. Trends come and go. While it’s fun to be edgy, timeless designs are more likely to connect with your target customers for years to come. 

How to Create an Image that Lasts a Lifetime

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To create an enduring image:

  • Go for colors and graphics that are simple, bold, and easily identifiable (think of the VW Volkswagon emblem, for example)
  • Stick to a classic font and make it the focal point of your image
  • Try monochrome formats if you’re using more intricate design details (like a tree with many branches)
  • Choose elements and fonts that work well across a variety of print and digital media 
  • Use grainy textures or vintage styles to give your logo a sense of maturity or a look that purposefully leans into the past
     

Establishing a strong logo may take some time, thought, and market research, but it is certainly worth it! Brand builders must look ahead to stay ahead because the most cohesive brands will last.

 

See more great ideas like this!
Click here to visit the Regal Printing Company - Ideas Collection.
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Marketing Tip
The Benefits of Simulive Webinars
A COMBINATION OF PRE-RECORDED SESSIONS AND LIVE INTERACTIONS

Simulive (simulated live) webinars offer a combination of pre-recorded sessions and live interactions. Simulive webinars are not necessarily publicized as pre-recorded since they provide attendees with the same benefits of a live webinar.

For example, Simulive webinars typically have a live host or moderator, as well as a live Q&A or discussion at the end, so attendees can still interact the same way they would during live virtual events. If attendees join the webinar late, they will not be able to replay the content they missed since the event appears to be happening in real-time. Chances are, you’ve probably attended a simulive event and did not realize it.

One of the primary benefits of planning a simulive event versus a live event is flexibility for guest speakers. They can pre-record a presentation at their convenience and do not have to be available at a specific time slot. This allows speakers to perfect their presentation and prevents many technical issues that can arrive during live events, such as sound and connection issues.

While simulive events take more time to organize and edit pre-recorded sessions, the content can easily be recycled and used for multiple audiences or groups. Pre-recorded sessions also make it easier to schedule multiple webinars that accommodate audiences across various time zones.

If you’re looking for ideas to promote your next event in print, our creative team would love to help! Give us a call or send us a message today.

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Uncommon Product
Triple-Layer Business Cards
A VIVID STRIPE OF COLOR

Triple-layer business cards (also called colorfill or sandwich business cards) feature an attention-grabbing colored cardstock that is sandwiched between two layers of paper, creating a vivid stripe of color on the edge of the cards.

In addition to providing a burst of color on the edges, you may also consider using custom die-cuts on either side of the business card to allow the colored stock in the middle to show thru a cutout design or window.

The unique thickness creates a rigid, durable business card that is sure to make you and your organization stand apart and leave a memorable, lasting impression.

If you’d like help creating the perfect triple-layer business card that will get your prospects and customers talking, give us a call today! And remember, other printers may be nearby, but nobody comes close.

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Tech Tip
Are Your Passwords Safe?
SEE IF YOUR PASSWORDS HAVE BEEN COMPROMISED

While you can’t always stop your passwords from leaking out (either through a data breach or a malicious hack), you CAN check for hints to see if your passwords have been compromised. Here are a few easy websites to consider:

Google’s Password Checkup is a helpful website to check the security of passwords you’ve saved to your Google Account, learn if they were compromised, see how strong they are, and if you’ve used any more than once.

Another helpful resource is “Have I Been Pwned,” which can also show you not only if your email address has been compromised but even if your passwords have been leaked. To check your passwords, visit the Have I Been Pwned website and type in your password. Have I Been Pwned (HIBP) is a free resource for anyone to quickly assess if they may have been put at risk due to an online account of theirs being compromised or “pwned” in a data breach.

If your password(s) has been compromised, you will want to change your password(s) immediately, and they should not be re-used on different accounts since they are at a greater risk of being used to take over other accounts.

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Fun@Work

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